Remember birthdays, follow up on holidays, and keep a promotional calendar. A client stayed because they feared losing leads. Personal touches beat expensive gifts for keeping clients.
Have some fun in your life. Build relationships with people. Not everything to retain people needs to be a gift that's going to cost you a fortune. Remember people's birthdays. Follow up on holidays. Come up with a promotional calendar to drive your ideas. Friends, I try to be a retention machine. One of my clients said to me, when asked by somebody else, why do you still stick with Ryan Dohrn for all of these years? And that client said, well, I'm afraid Ryan won't send me any more leads if I'm not using his services. Ooh, I love that. And I know retention works, friends, because amidst COVID— did you sell during COVID It sucked. It was bad during COVID I was one of the last media products or marketing solution providers canceled because I think people really liked me and I did a great job of retaining clients for a lifetime, friends. And you should as well.
