Clients are going dark on me. What do I do?

Ryan DohrnPresident/Founder, Brain Swell Media · Keynote Speaker - Emmy Winner - Billion Dollar Sales Coach - Niche Media Conference Owner - Media Revenue Strategist

Clients' Lack of Response | Ryan Dohrn - Q&A Sales Training Tips and Sales Advice

28 May 2020 · 2 min

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1:40

In this short Q&A segment, Ryan Dohrn responds to a listener from Detroit, Michigan, who asks how to handle prospects that have gone silent. Dohrn suggests that the caller may be reaching out in a constant "sales mode," which can be off‑putting. He recommends shifting to a non‑sales contact approach—sharing relevant articles or videos—to stay on the prospect’s radar without pressure. He also stresses the importance of establishing a clear follow‑up path at the end of each sales call, agreeing on how and when future communication will occur. Throughout, Dohrn invites listeners to submit more questions via email (ryan@ryandohrn.com) and directs them to his website for additional resources.

Questions this video answers

Do not keep reaching out in sales mode. Switch to a non‑sales contact approach by sharing relevant articles or videos to stay on their radar. Also, set up a clear follow‑up path at the end of each sales call, agreeing on how you’ll follow up together.

Chapters

Hey friends, Ryan Dohrn here answering your listener questions. Feel free to send them in, ryan@ryandohrn.com. Good one from Detroit, Michigan. Proctor's question. Hey Ryan, love the show. Clients are going dark on me. What do I do? They're just flat out not replying. Uh, Proctor, good question. I'm gonna bet— I don't know you, but I'm gonna bet that you're in sales mode every time that you're reaching out to somebody, recognize that that's really bothersome to most people. So if you've said what you needed to say in sales mode, what you might consider is staying on their radar in non-sales mode. So maybe you've come across an article that would be applicable to them. Maybe you've come across a video that would be potentially applicable to them. If you've said what you needed to say in your sales conversations, then go into Contact mode, kind of retention mode with non-sales messaging. But then one thing you could do, let's back up, is you could have maybe not, maybe you did not set up a follow-up path. So the end of every sales call, I set up a follow-up path. Like, this is how we're going to follow up together. And we agree on that path. And that might be something that you want to consider as well. Friends, I love your questions. Send them in, ryan@ryandohrn.com. Hey, Ryan. Happy to answer them. Remember, friends, if sales was easy, everybody'd be doing it, and they're not. So we're either crazy or we found a career that will feed our families for a lifetime. More online over at ryandohrn.com. We'll see you next week.