Corporate Video Prodcution Sample

Well, we've decided to roll out a new messaging campaign called Water's Worth It. It's meant to be alliterative, so the emphasis is really on the it, and then the it is representative of the things that are really important in the water sector: our health, our passion, our respect. And we're excited about the campaign to try to elevate the public's understanding and appreciation and value of what our water professionals do day in and day out. In the last couple of years, there's been a lot of emphasis emphasis on sustainability, green infrastructure. You know, folks are starting to think about the value of reuse and sustainability and environmental protection a lot more. But we don't often think about the important component of water, the water infrastructure, the water's impact really on our economic well-being, creation of jobs, the supporting of jobs, and our public health. So we, you know, we really feel like the public just needs to understand and appreciate— we take it for granted. We turn on the tap and the water comes out and we, you know, it goes down the drain. We don't think about everything that's so important, again, that what our water professionals care about and are passionate about day in and day out. WEF has over 36,000 members around the world, all water professionals. They may be in government, they may be in the private sector, they may be scientists and engineers. It is a very diverse membership, and what WEF provides, it has provided for almost 85 years, is a real base of education and knowledge and exchange of transfer. So, you know, it is, it is a gathering point for all of those folks that are in our clean water industry. It'll be a campaign and a program that it'll be applicable to other industries or other stakeholder partners, our member associations, even local utilities or communities who might be able to use that theme in some of their other education and awareness programs.