A quick look at CRM tools for media businesses. MediaOS, Magazine Manager, AdOrbit, and Workbooks are built for publishing and advertising. Salesforce and Microsoft Dynamics work too, though they're more generic.
those of you that don't know what a CRM is, that's a customer relationship management tool, and every industry tends to have ones that tend to stand out from everybody else. As a lot of you know, I do a bunch of work in the media business, so some of the CRMs out there would be, for example, MediaOS, Magazine Manager, AdOrbit, Workbooks. They all work inside of the media space. Now there's some ones that are more generic, if you will, and are bigger like Microsoft Dynamics and Salesforce, things like that.
