Customers renew with people they love, not just because of better products. The speaker kept almost all his clients during COVID because they valued the relationship, and three sponsors recently told him they loved working with him.
Because if you don't figure it out, guess what? Your competitor will. See, when push comes to shove at the end, I feel that a lot of customers, when it comes time to renewal, they think, you know, how much love has Ryan Dohrn showed me this year? Because if Sally Smith has shown more love over here than I have over there, even if I have a superior product or service, a lot of times they're gonna go with Sally because they feel a lot more emotionally connected. Would you be surprised to know that I didn't lose hardly any clients during COVID Almost none. And I think it was because I was the last person they wanted to cancel. They just— we just liked each other too much. Now, I just finished up a big event, and as I was saying goodbye to some of my sponsors, I had 3 different individuals that said, love you, man. Love you, Ryan. And I thought, wow, I've done something right. When a customer says they love you and you actually do love them back, that to me, friends, that's, that's a meaningful relationship. and a relationship that's gonna go forward, it's gonna go far, and it's gonna bring you in a lot of money. All right, how about another listener question?
