Customer Retention Plan | Ryan Dohrn - Sales Training Tips and Sales Advice
In this short sales‑training monologue, global sales coach Ryan Dohrn emphasizes the critical impact of customer retention, noting that retaining a past client makes you 60‑70% more likely to secure a re‑sign. He challenges viewers to create a concrete retention plan aimed at losing as few customers as possible. Dohrn outlines three practical, repeatable mini‑goals that together form his own plan: (1) once each quarter, send a handwritten thank‑you note accompanied by a small token such as a $5 Starbucks card; (2) a couple of times per year, deliver a food‑related or other thoughtful gift; and (3) focus outreach on non‑Christmas holidays—leveraging dates like Valentine’s Day, St. Patrick’s Day, Independence Day, or a secular holiday calendar—to stay top‑of‑mind throughout the year. He asks the audience to reflect on their own retention strategies, reminds them that sales is a demanding career, and ends with a call‑to‑action to book him for speaking engagements via ryandohrn.com.
