Customer Retention Secret: Bosses Hate This Idea! #shorts
4 Oct 2026 · 0 min

0:28
Have your CEO or VP call customers once a year to say thanks and ask how they're doing. Bosses hate it, but it works for keeping people loyal.

Have your CEO or VP call customers once a year to say thanks and ask how they're doing. Bosses hate it, but it works for keeping people loyal.
Now, you're going to like this idea as a seller. Your boss is not going to like this idea, but I have found it to be very effective in retaining customers. At least once a year, maybe even quarterly, I like to ask my company owner, my publisher, my VP of sales— I want them to reach out to my customers and I want them to say, how are you? How are you doing? Thank you so much for your business. How is Ryan doing?