Charity, a Denver businessperson, stays in touch with people consistently. The speaker argues that scheduling time and budget for retention is what separates good businesses from great ones. Most companies neglect this entirely.
I received from one of my friends, her name is Charity, she's an awesome business person out in Denver. She sent me a text, she said, hey, just thinking about you today and thought I would reach out. Do you have any idea how meaningful that is? That is awesome because she's great at maintaining those relationships and retaining customers for life. Do you time block for retention? Do you budget for retention? Remember friends, something that separates the good from the great is the understanding of what it takes to retain customers for a lifetime.
