Ryan Dohrn recommends putting just a calendar date in your email subject line when scheduling meetings. Recipients open it wondering if they missed something, boosting open rates by 30-40%. Use it only for meeting requests, not business questions.
Hey friends, Ryan Dohrn here, your sales and marketing coach. And man, I got a good one for you today. All right, what if this subject line I give you could get you a 35% open rate? Would you want to hear it? Maybe. It's a date. No, no, I'm not talking about you and me having a date. It's a date. If I want to meet with somebody on July 31st, that's the subject line, July 31st. If I want to follow up with somebody on August 2nd, It's August 2nd? Why does a date in a subject line work so well to get you an open and a reply? It's because people look at that date and think, oh man, what did I miss? Or, oh man, what do I got going on? Or, oh man, oh, is something supposed to be on my calendar? It forces somebody to engage with that email. They can't answer that yes or no or just delete it. They really have to look at it. So just to be clear, In my subject lines, I just put a date. Now, if I'm going to ask somebody a question about a business process or a model or something like that, I'm not going to put a date in the subject line there. I'm talking about if I'm trying to set a meeting with somebody, if I'm trying to follow up with somebody, or whatever the circumstance is. A date in the subject line almost always at least gets me an open, and about 30 to 40% of the time I'll get some type of I'm Ryan Dohrn, your sales and marketing coach. If I can be of help to you, reach out to us. Visit the website, ryandohrn.com. All right, friends, we'll see you next time.
