Email Rule of 3 & 3 | Ryan Dohrn - Sales Training Tips and Sales Advice
In this short sales coaching video, Ryan Dohrn shares an email productivity rule he calls the "Rule of 3 and 3," based on a study he received from HireHillman that found only 16% of email recipients actually read the body of a message. To combat low engagement, he recommends three concrete tactics: (1) craft a subject line of exactly three words, (2) limit the email body to three sentences, and (3) convert those sentences into bullet points rather than full prose. He explains that this concise format improves open rates and reply rates by reducing the chance of the email being deleted. Dohrn emphasizes that the rule works across different client types and encourages viewers to apply it to get better responses, then promotes his coaching services and website.
