Email Rule of 3 and 3 | Ryan Dohrn - Sales Training Tips and Sales Advice
9 Sept 2020 · 1 min
1:02
In this brief sales coaching video, Ryan Dohrn introduces his "Rule of 3 and 3" for email communication. He explains that the rule consists of using a three‑word subject line and limiting the body of the email to no more than three sentences. If a message requires more than three sentences, he advises moving the conversation to a phone call or Zoom meeting. Dohrn argues that this approach prevents overly long emails, improves the recipient’s retention and reception of the content, and ultimately makes outreach more effective. He references the rule’s success in his own practice, mentions related resources such as blogs and podcasts, and directs viewers to his website, ryandohrn.com, for further guidance.
