Ryan DohrnPresident/Founder, Brain Swell Media · Keynote Speaker - Emmy Winner - Billion Dollar Sales Coach - Niche Media Conference Owner - Media Revenue Strategist

Email Rule of 3 and 3 | Ryan Dohrn - Sales Training Tips and Sales Advice

2 Sept 2020 · 1 min

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1:02

In this short video, sales and marketing coach Ryan Dohrn explains his "rule of 3 and 3" for email communication. The rule consists of two simple constraints: use a three‑word subject line and keep the email body to a maximum of three sentences. If a message requires more than three sentences, Dohrn advises moving the conversation to a phone or Zoom call. He argues that the rule prevents overly long emails (like "Moby Dick" or "War and Peace"), improves recipient retention and reception, and ultimately makes outreach more effective. He also points viewers to his website, ryandohrn.com, for further resources.

Chapters

Hey friends, Ryan Dohrn here, your sales and marketing coach. And today we're talking about the rule of 3 and 3. The rule of 3 and 3 in emails has guided my life for the last few years, and man, it is working out. What's the rule of 3 and 3? 3 words in the subject line, 3 sentences max in every email. 3 and 3, the rule of 3 and 3. If you need to write more than 3 sentences in an email, Probably, friends, you need to move that conversation to a phone call or to a Zoom call. The rule of 3 and 3, it stops you from writing Moby Dick or War and Peace. It also helps better retention and reception from the people that are receiving those emails from you. The rule of 3 and 3, I believe it's some great advice that has guided me for quite some time. Great advice, great blogs, podcasts, and so much more. Visit me over at ryandohrn.com. All right, friends, have a good one.