Ryan DohrnPresident/Founder, Brain Swell Media · Keynote Speaker - Emmy Winner - Billion Dollar Sales Coach - Niche Media Conference Owner - Media Revenue Strategist

Email Sequencing: Unlock Sales with This Tech! #shorts

24 Sept 2026 · 2 min

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1:34

In this short video, the speaker urges sales professionals to adopt email sequencing as a crucial technology for prospecting. He explains that many CRMs have built‑in sequencing features and also highlights third‑party tools such as Mixmax, Apollo.ai, and Mailchimp that can be used. The process is described: pre‑write five to six emails, add contacts to the sequence, and set a delivery cadence (the speaker prefers every three business days). He stresses the importance of personalizing each email with mail‑merge fields like the recipient’s name, company, and industry. The overall message is that leveraging email sequencing and sales tech can accelerate sales outcomes.

Chapters

Friends, if you're not using email sequencing in your sales process, I think you're missing out on an unbelievable piece of technology. Now, sometimes inside of your CRM, you'll have email sequencing that actually is just built in. You might consider a tool like Mixmaxx, or maybe stepping even further than that, using something like Apollo.ai. But sequencing, friends, can be as simple as using Mailchimp as well. So first check out your CRM. It might just be built in. All right, so how do sequences work? They're easy to explain. In advance, you write five or six emails that you want to send to a particular set of customers, or one customer at a time, depending on how you want to roll it out. Then what you do is you add people's names to that list, and then they begin to receive emails at the day. Daily interval that you set it up at. If you've been following me for a while, I'm actually a really big fan of every 3 business days is what I like to send my prospecting emails. If you've also followed me, you know I'm a big fan of being highly relevant. You want to customize those sequences with the mail merge. That's kind of the old term, but the merging field where you can put in people's names a couple of times in the email, company names, and sometimes even references to the category or industry that they're in as well. Never forget, friends, sales technology will help you get further faster.