Empathize With Focus | Ryan Dohrn - Q&A Sales Training Tips and Sales Advice

Hey friends, Ryan Dohrn here, your sales coach, and this is a time that's pretty hard to sell. It's kind of hard, tough to sell right now amidst this whole COVID-19 situation. So when you do get customers on the phone, I think it's important just to recognize that it's an awkward conversation. I mean, you're calling to sell them something in the midst of a national crisis, so just call it what it is. Hey Jill, I know this is a super awkward conversation, but— Hey Brian, I know this is a super awkward conversation, but And then make sure that you empathize with people. Don't just bowl them over. Don't just run right through that fence. Make sure you empathize with them. Now, be careful, friends. I don't think you want to get down in the gutter with somebody, but in your effort to sort of be eye level with them, be careful. If they're talking about doom and gloom and all that's reality out there, make sure you do your very best to stay as positive as you, as you can. I like to say empathize without getting into a debate. Empathize without getting down into the gutter. Just be careful because a lot of us in sales, we feel like once we get eye level with somebody, that's when we can connect. Well, sometimes that getting eye level during COVID-19 can be talking politics, can be talking about, you know, things that aren't factually accurate. So empathize, but make sure, friends, you're staying real focused and that you're really getting out there and getting in front of people. Call it what it is, it is a little awkward, but friends, we got a job to do and people are at home working, so they got plenty of time to do research and things like that, a part of our sales process. I'm Ryan Dohrn, your sales coach. You can find out more about me online over at ryandohrn.com. D-O-H-R-N is how you spell my last name. Don't forget that little H. D-O-H-R-N. Stay safe out there and be well.