This content was created by Ryan Dohrn. This content was uploaded by Ryan Dohrn. This is a YouTube video titled "Following the Rule of 3 on 3 | Ryan Dohrn - Q&A Sales Training Tips and Sales Advice" (posted 2021-10-28). It is a short Q&A / sales coaching segment featuring Ryan Dohrn (Global Sales Coach) answering a listener question from Kathy (Myrtle Beach) about his "rule of 3 and 3" for email (3-word subject lines and max 3 sentences in the email). Ryan advises cutting fluff, using bullet points, having a colleague review emails, gives a concrete example of unnecessary politeness to remove, and notes the rule raised his open rates by about 15%. He closes with a call-to-action to hire him for speaking or training and provides his contact email.
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Hey friends, Ryan Dohrn here, your Global Sales Coach. We're answering your listener questions. Thank you for those sent in to ryan@ryandohrn.com. Keep them coming. All right, from Myrtle Beach. We've got a bunch of questions this month from South Carolina. Myrtle Beach, South Carolina. Kathy with a C. Kathy's question. Hey Ryan, I love your email rule of 3 and 3. I'm having trouble following it though. Any advice? Kathy, because we haven't had a chance to talk yet about this, I don't know what your struggles are, but I'm gonna imagine what you're saying is it's hard to follow the rule of 3 and 3, which is 3 words in the subject line, 3 sentences max in the email. I imagine your subject lines are 4 or 5 words and your emails are 4 or 5 sentences. What you might consider, Kathy, is this: either using bullet points to get your point across or recognizing that in most cases you can eliminate about 50% of what you say. So, What I would encourage you to do, Kathy, is write out some of your emails, have a colleague look at it, and more than likely, you're just writing extraneous stuff that really is not that consequential to the client. You just want to remove all the fluff if possible. Let me give you an example. I have a friend of mine in New York City. Her name is Christine, and she told me, she said, Ryan, when people send me an email that says, hi, Christine, I hope you're doing well. Okay, she's like, oh, I hate that because I don't even know this person. That's a sentence that you might use, Kathy, that you just kind of need to eliminate. Just as an example. So enlist one of your colleagues, have them take a look at your emails. And don't forget, the rule of 3 and 3 has helped increase open rates for me by about 15%. So 3 words in the subject line, 3 sentences max in the email. And Kathy, um, from Myrtle Beach, I wish you all the very best, uh, of luck. Hey friends, don't forget, if sales was easy, everybody'd be doing it, and they're not. We're not crazy. Well, we're a little crazy. We're the chosen few. We found careers that'll feed our families for a lifetime. Hey, love to speak at your national sales conferences. Love to train your team. Reach out to me over at ryan@ryandohrn.com. All right, we'll see you next week.
