Ryan Dohrn argues that relevance is everything in sales. Generic mass outreach fails. Instead, research your prospect and show how you help them make money, save money, or save time. Without relevance, you get ignored.
Hey friends, Ryan Dohrn here, your global sales coach, and this is your sales training tip of the week. You better get relevant or you're gonna get lost. Another way to say it, get relevant or get lost. Friends, nobody wants to sit down and have a meeting with you. You're really not that interesting. I'm not that interesting. You've got to be relevant to people. You got to start— stop selling stuff and start helping people. Relevancy is research, being prepared, reaching out to people in ways that are not necessarily unexpected but are highly precise and highly relevant. Here's what a lot of you do. You spray and pray. You send out 500 emails and you spray and pray and hope for something that's actually going to come. Friends, if you can't hack it, get your jacket in sales. Go find a different job. Relevancy is key to everything in sales. Stop Stop praying. Stop spraying and praying. When you're reaching out to people, it's got to be highly relevant and highly specific to them. Look all over LinkedIn at all these sales gurus that are out there. You notice that's not in, in my profile. What I do when I'm selling is I'm reaching out to people and I'm saying, Bob, I see on your website you're doing this. Love to help you with that. Julie, I see on your Facebook page you're doing this. Love to help you with that. I want to focus in on 3 main things: making people money, saving people money, or saving them time. Those are the 3 main pieces of relevance that can really help folks. Friends, get relevant. Potentially, you're going to get lost in the shuffle. All right. Sorry to be so preachy there. I'm Ryan Dohrn, your global sales coach. Remember, friends, if sales was easy, everybody'd be doing it, and they're not. So we're either crazy, which is possible, or we found careers that'll feed our families for a lifetime. All right, more about me and what I do, the podcast and so much more over at ryandohrn.com. D-O-H-R-N, ryandohrn.com. We'll see you next week, friends. Okay.
