Ryan Dohrn explains why prospecting emails get ignored: you're selling too early. Instead of pushing product features, reference the prospect's website and share relevant success stories to show you've done research and can actually help them.
Questions this video answers
Stop selling in the prospecting phase. Instead, research the prospect, be highly relevant, offer help, share success stories, and use the email to entice a meeting rather than push product details.
Chapters
Hey friends, Ryan Dohrn here answering your listener questions sent to ryan@ryandohrn.com. Love answering your questions. Okay, uh, let's see, next question here. Terry in Salem. I'm guessing that's Salem, Oregon. Yeah, um, Terry in Salem. All right, so Terry's question, um, Ryan, I am not getting replies to my prospecting emails. I try to send 20 to 30 a day. Cool. But I'm not getting any replies. What should I do? All right, so Terry in Salem, I'd need a little more information to give you the most accurate answer, but I appreciate this question. I'm going to bet that you're selling during the prospecting phase. That's, that's going to be my gut bet. One of the things I notice is that most salespeople sell too soon. The prospecting phase should really be about offering help and being highly relevant. So doing some research, figuring out ways that you can assist that company, sharing success stories, just really being highly relevant in all that you do. And don't sell during the prospecting phase. You know, you've got plenty of time, Terry, to sell during the, during the actual sales phase. Use the prospecting phase to be able to entice somebody to a meeting. So try to leave out data, facts, stats, product information. Instead, be highly relevant and say, hey, I saw on your website you do this. I've got a way to help you with that. Be a lot more relevant to folks. And I think what you'll find is you'll cut through the clutter. So don't sell too early and be highly relevant. So Terry in Salem, I sure appreciate your question. And keep those questions coming into ryan@ryandohrn.com. Hey friends, I'm happy to help you coach your team, speak at your national sales conferences, virtual or back on the road live. So reach out to me, ryandohrn.com. Don't forget, friends, if sales was easy, everybody'd be doing it, and they're not. So we're either crazy— it's possible— or we found careers, friends, that'll feed our families for a lifetime. All right, friends, we'll see you next time.
