In this tutorial, Ryan Dohrn walks through a practical method for targeting the fans or likers of another Facebook Page when boosting a post. Using Runner's World magazine as the example, he first locates the verified Runner's World page, copies its exact name, and then returns to his own BrainSwirl Media page to create a new ad audience named "Runner's World." He replaces the default audience criteria with an interest targeting field, pastes the copied page name, and selects the suggested interest. Ryan explains that Facebook will match this interest to users who have liked the Runner's World page or engaged with related content, making it a likely way to reach that specific fan base. He notes that while precise data on reach isn’t provided, the method is a reasonable approach for highly specific audience targeting when boosting posts.
Chapters
and I've had a lot of clients that have asked, how do you target fans or likes of other pages? And I want to show you a way that I, I like to do that. So for example, this is a post that's on my BrainSwell Media page, and one of the things that I may want to do as an example is try to reach people that are fans or have expressed interest in Runner's World magazine, just as an example. So the first thing I'm going to do is I'm going to make sure that I actually have, you you know, the right, you know, right, right page chosen, page chosen. So I'm gonna go to Runner's World here. It says magazine. Here's also Runner's World, but let's go take a look at it. Oh, and I also saw Runner's World down below. So here we go. Runner's World here. Runner's World magazine. I'm just not— so here, Runner's World UK. Let's go to Runner's World. Let's see if we can find the right one. Okay. All right. So this looks to me like this is Runner's World, the magazine. So what I'm going to do is I'm going to click right here, verified page. I'm going to click on Runner's World. I just want to be sure. Okay. Now then what I'm going to do is what I like to do is this right here where you see this little blue checkmark, it's a verified page. Okay. I'm just going to go and I'm going to highlight this. Okay. And then I'm going to right-click and copy it. All right. And just to be clear, I'm on a Mac running Firefox right now. I'm going to go back to my page. I'm going to select my BrainSwirl Media page, and then what I'm gonna do is I'm gonna go down to just this post as an example, and I'm gonna choose Boost Post. Now there's a couple things you can do here, is you can either edit a current audience you have, or you can create a new audience. Let's create a new audience, and let's just call this one Runner's World, okay, as an example. Let's put the— paste the name right there, Runner's World, and then you can choose demographics, etc. But what I'm gonna do is I'm gonna get rid of what I have here And I'm just gonna put interests. I'm gonna put Runner's World here, and here it is, Runner's World. So I'm gonna choose that. And you'll also notice that it's gonna try to give you some other examples. Here's interest Runner's World. So the only way that Facebook would know that the interest will be Runner's World if that person has actually liked the page or has liked posts related to that page. So it's a very similar thing. And then you can go and then you would simply click save here. And then while there's no precise data showing that that is going to only reach the likes of Runner's World, Runner's World's page. It is highly likely in my opinion, because the only way that Facebook would have this information, um, right here is if those people had expressed, uh, that they liked running, that they liked Runner's World, or they've liked the page. And so I think that's fairly an easy way for me to, to figure out that that's Runner's World and that's how we're targeting those particular people. Anyway, I hope that helps in your efforts to try to boost posts correctly to an audience that you'll find very specific. Take care.
