Ryan Dohrn argues that most meetings waste time on proposals when the customer hasn't actually committed yet. Before you write a proposal, make sure the meeting generated real buy-in. Skip this step and you'll spend hours on work that goes nowhere.
All right, if you're hosting meetings and the meetings aren't closing, you can't say you're having good meetings. The meetings just aren't closing. Does that make sense? So a lot of times what you've got to do is you've got to think back to what was said at the meeting, what was done at the meeting, what was the format of the meeting. See, a lot of meetings are designed to close with the creation of a proposal, meaning you might feel like you had a great meeting And at the end, your goal then is to leave to create a proposal. Well, that's great, so to speak, but the problem is if you don't get significant enough buy-in at that meeting to warrant a proposal, you're probably creating a lot of proposals that maybe don't even need to be created.
