Ryan DohrnPresident/Founder, Brain Swell Media · Keynote Speaker - Emmy Winner - Billion Dollar Sales Coach - Niche Media Conference Owner - Media Revenue Strategist

If/Then: Get More Sales Leads & Solve Problems Fast!

21 Jun 2025 · 1 min

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In this short instructional video, Ryan Dohrn introduces the "if‑then" closing technique for sales conversations. He explains that after a prospect states a specific problem or need, the salesperson asks a conditional question that ties the prospect’s desired outcome to the next step of the sales process. By phrasing it as "If I can deliver X, then would the next step be signing a contract?" the seller creates a clear, low‑friction commitment. The video provides two concrete examples: (1) securing 10 new sales leads per month, and (2) getting a server online within 24 hours. Both illustrate how the technique turns a prospect’s pain point into a direct, actionable agreement, helping salespeople move prospects forward quickly.

Chapters

It's called if-then. So let's just say that the client has said one of the problems they need fixed is they need more sales leads. I say, how many sales leads do you need? They say, I need 10 a month. If— so here's if-then— if I can get you 10 sales leads a month, then would a good next step together be signing a contract? Okay, so let's just say one of their pain points that they expressed was they need their server to go online in the next 24 hours. If-then: if we could get that server online in the next 24 hours, then would a next step be that we can move forward together? So if-then can work.