Internet consultant and business speaker Ryan Dohrn speaks about social media business strategy
16 Jul 2011 · 1 min
1:14
In this presentation, Ryan Dohrn argues that the internet levels the playing field, allowing anyone to achieve the reach and influence once reserved for large advertisers. He critiques the traditional one‑way broadcast model—where publishers push content to readers and advertisers buy bulk reach—and advocates a shift to two‑way dialogue. By actively seeking and responding to comments, publishers can discover the topics their audience cares about, creating richer editorial insight. Dohrn emphasizes that building a successful Facebook page (or similar social platform) hinges on regular, genuine engagement—at least weekly—to serve both readers and advertisers effectively, rather than sporadic or purely promotional posting.
