Ryan Dohrn breaks down why subject lines make or break sales emails. The Wall Street Journal found 57% of recipients mark emails as spam even from known vendors, while 40% of opens come down to the subject line alone. Skip exclamation points and first names, keep it specific and brief, and mention a date or product name instead.
Hey friends, Ryan Dohrn here, your global sales coach, and here comes your sales and marketing tip of the week. How much time do you spend creating subject lines? Do you really pay attention to it? How about this? The Wall Street Journal tells us that 57% of email recipients consider an email to be spam even if they know the vendor well. What? So if you've got 57% of people considering you being a spammer, even if they know you well. If you've got 40-some percent of people, according to eMarketer.com, that are opening emails based on subject lines and nothing else, those subject lines better be airtight. Now, we talked about in a previous tip, 3 words in the subject line, 3 sentences max. But what I've learned is using exclamation points in the subject line doesn't work. Putting somebody's first name in a subject line— now typically doesn't work. Putting their company name in the subject line typically doesn't work. So what I find is you've got to be highly relevant. So it might be new idea for you. It might be the date that you actually want to have some particular type of meeting. It might be just saying in the subject line, quick note about, and the name of a product or something along those lines. Friends, my best advice today for you is pay attention to subject lines. Keep them short. Don't make them seem salesy and marketing. And whatever you do, be highly relevant and be super, super specific. I'm Ryan Dohrn, your sales coach. Find out what I can do for you and for your company over at my website, ryandohrn.com. And if you're watching this on YouTube, be sure to click subscribe down below. All right, friends, we'll see you next time.
