Ryan Dohrn explains why sales emails suddenly land in spam. Email filters like Barracuda and Google update constantly, shifting what reaches inboxes even when your approach hasn't changed. Staying aware of these updates and adjusting tactics keeps your emails deliverable.
If you'd be so bold and record your next sales call on Zoom or whatever, send me a copy of that and I'd be happy to give you some feedback as well. Never forget, friends, if sales was easy, everybody'd be doing it, and they're not. I used to say we're crazy. We're not crazy. Well, I mean, we're sort of crazy, but this is a great career, friends. It will feed your family for a lifetime. All right, keep your questions coming. ryan@ryandohrn.com. All right, friends, moving on to our next listener question sent in from Mike in Ontario, Canada. And a big shout out to all my friends and my clients up there in Canada. All right, Mike's question. Hey Ryan, I send out a lot of emails. I should probably pick up the phone more. Yes, Mike, you probably should. A lot of times what's being reported to me is that my emails are dropping into my clients' and prospects' spam folders. I don't feel like I'm doing anything differently than I did last year. What is going on? Any help is appreciated. All right, Mike, email, a vital part of our sales lives, right? So why all of a sudden are things different? Well, every year, every month, every week, every second, Barracuda and the Google filters, etc., they're all making updates and they're making changes.
