Ryan DohrnPresident/Founder, Brain Swell Media · Keynote Speaker - Emmy Winner - Billion Dollar Sales Coach - Niche Media Conference Owner - Media Revenue Strategist

Prospecting Emails: Master Customization & Relevance #shorts

4 Oct 2026 · 1 min

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0:31

In this short instructional video, the speaker shares his prospecting email strategy, emphasizing a cadence of sending emails every three business days. He stresses the importance of high relevance by customizing each sequence using mail‑merge style fields—injecting the recipient’s name, company name, and occasionally references to their industry or category—to make the outreach feel personal and targeted.

Chapters

If you've been following me for a while, I'm actually a really big fan of every 3 business days is what I like to send my prospecting emails. But if you've also followed me, you know I'm a big fan of being highly relevant. So you wanna customize those sequences with the mail merge, that's kinda the old term, but the merging field where you can put in people's names a couple of times in the email, company names, and sometimes even references to the category or industry that they're in as well.