Ryan Dohrn sends personalized Loom videos to every new website lead instead of generic emails. He uses Loom's analytics to see when they watch, and includes clear next steps: email, phone, text, or calendar link. Video cuts through the noise.
What are you going to do differently today than everybody else? When I'm prospecting, friends, one of the first things that I'd like to do when a lead comes in from the website is I like to record people a video and send it back. Now, the tool that I use to do that is Loom, L-O-O-M. So if you're not following that, that's Lima Oscar Oscar Mike, Loom. And Loom is a web-based application. It's a Chrome extension. And when a lead comes into me, I immediately pop up Loom and I say something like, Hey, my name is Ryan Dohrn. Thanks for submitting a lead through our website. I wanted you to be able to put a face with a name. I'm very excited to share with you what we're doing to help other customers of ours be crazy successful. So when we have an opportunity to meet, hopefully pretty soon, I'm going to give you some case studies and examples of businesses similar to you that have had some really great success with us. If there's something specific you need, Please drop me an email back. Here's my phone number, 800-867-5309. If you'd like to text me and set up a meeting, love to do that. But in the email I sent is my calendar link. I'd love for you to jump on my calendar at a time that's convenient for you. I look forward to working together with you. Then I send the email, include it, include it inside of the email that I send. And I find that I love it because I can track and see when they open up that video. What are you gonna do differently today than everybody else, all of your competitors? What are you gonna do that's different? Whether it's an agency or it's a private company, whatever you're gonna do, you need to be doing things that are different than everybody else. And that's why I love to use video as a part of my prospecting process.
