Ryan Dohrn breaks down a prospecting cadence: voicemail and email every three business days, using six templates over four weeks. The pattern works because persistence produces profit, but messages must stay personalized and relevant to the person you're reaching.
Why do I prospect every 3 business days? Well, because there's 5 days in most business weeks, a 3-on-5 pattern means that we're not gonna send an email on the same day over the course of 2 weeks. So if you're doing what I do, and I typically have 6 prospecting templates, 3 divided by 2, right? Or 3 times 2 rather. Then I'm going to have 6 total templates So that's almost 4 weeks of prospecting that I'm going to do on one individual client. So let's just say I start on a Monday. Voicemail, email, wait 3 business days. So I send it on Monday, nothing Tuesday, Wednesday, and then on Thursday I send a brand new email, brand new subject line, brand new point of relevance. Here's the thing about prospecting, friends. You need to prove to your prospect That you're not going to give up. You need to be highly relevant. We've talked about that in our outreaches, uh, in our past shows as well. Mass emailing folks typically doesn't work. You need personalized emails that are highly relevant. Now, if you're tasked obviously with prospecting, you know, 95 people a day, it's going to be pretty tough to be personalized with every single email. So use your email templates, but recognize, friends, every 3 business days proves That you've got a pattern of polite persistence, and typically patterns of persistence produce profit. Say it with me, friends. Pattern of persistence typically produces profit. And that's why you need to focus in and create patterns, friends, that typically will work and help you get further faster. All right.
