Publishers Australia, 2013 Media Sales Day

In this promotional presentation delivered at Publishers Australia’s 2013 Media Sales Day, Ryan Dohrn announces a new ad‑sales training program slated for May in Australia. He highlights the success of the previous year’s training—over 400 sales representatives attended—and outlines three core modules for the upcoming session: (1) "Debating Digital," which equips reps with case studies, statistics, and tactics for handling advertisers who want to shift spend from print to online; (2) the "Big 50" prospecting plan, a method for contacting 50 prospects in under 30 minutes per day, with a promise of a 25‑35% revenue increase within 60 days; and (3) techniques for running "killer" ad‑sales meetings, both phone and in‑person, featuring ten specific messages that resonate with marketing directors, advertisers, and agencies. Dohrn positions the training as a practical, results‑driven solution for sales teams seeking to boost individual and company revenue, and invites attendees to join the May program.










