Ryan Dohrn says mixing research with prospecting calls doubles the time needed. Set aside a focused block, like Friday afternoons, to look up customers and add notes to your CRM. Then your prospecting sessions become uber efficient.
Hey friends, Ryan Dohrn here, your sales coach. And today we're talking about researching and setting time aside for research. One of the things that will elongate or take a prospecting hour and make it 2 hours is if you're prospecting and you're researching at the same time. Friday afternoons about 4:30, 3:30, 4:30, I'm setting some time aside. I'm doing research, looking up my customers for next week. and making notes in my CRM. That way, when I'm in the midst of a prospecting time block, I'm not researching while I'm prospecting. So I spend time on Friday to do research and development, look up the people that I'm going to be calling next week, add those notes to my CRM so I can take my prospecting time and make it uber efficient. The tip of the day today is set time aside for research. And I think you'll find that your prospecting time is way more effective. I'm Ryan Dohrn. Remember, friends, if sales was easy, everybody'd be doing it, and they're not. So we're either crazy, which is possible, or we found a career that'll feed our families for a lifetime. Find out more about me, the blog, the podcast, and so much more over at ryandohrn.com. Take care, friends.
