Ryan Dohrn explains how to use the holiday calendar for customer retention. Instead of just good service, send fun holiday touchpoints like New Year book picks or Valentine's Day messages. These recurring interactions keep customers engaged and coming back.
Here comes your retention idea of the week. What do you do on a regular basis to drive your ideas forward related to retention? One of the things you might have heard me talk about is I'm a big fan of using the national holiday calendar, normally the non-religious calendar, just to keep everybody safe and secure and feeling good about themselves. I like to use the national holiday calendar to spur some ideas. So for example, January 1st is easy. Happy New Year! Here's the books that I'm reading this year and wanted to share them with you, or, or something like that. In February, Valentine's Day. Do you send Valentines to all of your customers? It's not cheesy, friends. It's called having fun, and some of you need to find a little bit of fun. How about St. Patty's Day? That's awesome kind of way to just get your mind going. What could I send this month to keep my customers really retained for life? Friends, never forget, there's, there always is some confusion between customer service and retention. Let me be clear. Customer service, that's expected. Everybody talks about great customer service. Retention, friends, those are the things you do beyond customer service to keep your customers around for a lifetime.
