What is your single most important sales strategy?

Ryan DohrnPresident/Founder, Brain Swell Media · Keynote Speaker - Emmy Winner - Billion Dollar Sales Coach - Niche Media Conference Owner - Media Revenue Strategist

Ryan Shares His Favorite Sales Strategy | Ryan Dohrn - Q&A Sales Training Tips and Sales Advice

5 Jan 2024 · 2 min

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2:05

In this Q&A segment, Ryan Dohrn answers a listener question from Baxter (Minneapolis‑St. Paul) about his single most important sales strategy. Ryan shares his "email rule of 3 and 3": craft a subject line of three words (often a question), keep the email to three short sentences—first providing social proof, second delivering a relevant value proposition, and third requesting a brief 5‑10 minute meeting. He also advises following up every three business days. Ryan stresses that having a clear strategy and creative approach helps salespeople progress faster. The segment closes with motivational remarks, an invitation for more listener questions, and contact information (ryan@ryandohrn.com, ryandohrn.com).

Questions this video answers

The email rule of 3 and 3: use a three‑word subject line, keep the email to three short sentences (social proof, relevant value proposition, brief meeting request), and follow up every three business days.

Chapters

Hey friends and fans, Ryan Dohrn here answering your listener questions sent in to ryan@ryandohrn.com. Keep those questions coming, absolutely love your questions. All right, our next question is from Baxter in Minneapolis-St. Paul, good old MSP. Love visiting Minneapolis-St. Paul and the Twin Cities. All right, Baxter's question is, Ryan, what do you feel is your single most important sales strategy? So Baxter, that would be tough 'cause every single day I deploy all kinds of different strategies. But if I had to pick one, I would say the email rule of 3 and 3. And that's 3 words in the subject line, typically 3 sentences max, typically in those emails. Because I recognize that those emails have worked better for me and my customers than almost anything else. So those 3 sentences inside of that email are typically— I'm going to give some social proof, like customers were happy with. I'm typically going to give a point of relevancy or some type of value they're going to get from engaging with me. And then the third thing is I typically am going to ask for a very small amount of time to meet with them, like say 5 or 10 minutes or something like that. Now keep in mind, Baxter, I also follow up every 3 business days. I try to keep 3 words in the subject line, usually with a question to kind of engage their brain. But to try to pick one strategy, I try to deploy a lot of them on a regular basis. But there's a little secret there. You do need some type of strategy. And those salespeople that have strategies, those salespeople that are creative, they almost always get further faster with their customers. So Baxter, I hope that's helpful to you. Keep your listener questions coming. Love to answer them all. Send it off to ryan@ryandohrn.com. Love to motivate your sales team. Love to be a part of your motivational efforts. Reach out to me over at ryandohrn.com. And never forget, if sales was easy, everybody'd be doing it. And they're not. We're not crazy. This is a great career. It'll feed your family for a lifetime. All right, friends, we'll see you next time.