Ryan DohrnPresident/Founder, Brain Swell Media · Keynote Speaker - Emmy Winner - Billion Dollar Sales Coach - Niche Media Conference Owner - Media Revenue Strategist

Sales Email Strategy: Reach Customers at the Right Time #shorts

20 Aug 2026 · 1 min

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In this short, the speaker addresses salespeople who sell services to contractors or other field‑based business owners. He emphasizes the importance of figuring out when those owners are most likely to check email—whether early morning, lunchtime, or after work—and then using email platforms’ delayed‑delivery or “send later” features so that messages are composed at a convenient time for the salesperson but arrive at the optimal moment for the prospect. The core advice is to align outreach timing with the prospect’s schedule to increase the chance the email is seen and acted upon.

Chapters

Think about this. Maybe you're in a business where you're having to sell services to contractors or people that are out in the field all day, and you're a salesperson that sits in the office. Well, you gotta be asking yourself, what's the best time to potentially reach that business owner? Is it first thing in the morning? Is it at lunchtime? Is it after 6 o'clock at night? You do you, and you need to figure that out. But once you do, from a sales strategy perspective, you wanna use delayed delivery or send later to write your emails at a time that's good for you, but have them hit the customer at a time that's good for them.