In this motivational sales coaching video, Ryan Dohrn draws parallels between the Masters Golf Tournament and effective sales habits. Living near Augusta National, he uses the tournament as a backdrop to illustrate three core principles he teaches: practice, planning, and persistence. He explains that elite golfers like Tiger Woods and Scottie Scheffler achieve success through relentless practice, and argues that salespeople must similarly rehearse their pitches and role‑play with supportive peers. He then stresses the necessity of a clear, daily/weekly/monthly sales plan, likening it to a golfer’s reliance on a caddy and strategy rather than random swings. Finally, Dohrn highlights persistence, urging salespeople to follow up prospects consistently (e.g., every three business days) and stay focused through setbacks, just as golfers stay the course through a tough round. Throughout, he delivers an enthusiastic, conversational tone, encouraging listeners to believe in themselves, apply the three habits, and go out and sell during the week while enjoying the Masters.
Chapters
What's going on, friends and fans? Ryan Dohrn, your friendly neighborhood sales coach here, and this is an important week in our area. As many of you know, I live just 7 miles from the Augusta National Golf Course, and this week thousands of golf fans will descend upon our little southern town to enjoy a slice of heaven at the Augusta National Golf Course. It really kind of got me thinking as we're watching the rounds of golf and heading out to the course that there's 3 things that I teach in sales that that apply to golf that we really should think about, talk about, embrace, and really make a part of our daily life. Those 3 things are practice, planning, and persistence. Practice. You look at a Scottie Scheffler, a Tiger Woods, any of those folks out there could beat most of us with their putter, and we'd have a full bag of gear. Well, why is that? It's because professionals practice and amateurs wing it. Which do you want to be? in the sales business. Does Tiger Woods really need to hit thousands of golf balls a year to be a success? Does Scottie Shuffler really need to hit thousands of golf balls before he plays a round every single week? Does he really need to do that? And I think the answer is yes. If you're gonna be successful as a professional golfer, you gotta make a lot of swings, you gotta hit a lot of balls. The same thing applies to sales. But yet so often when I talk with people about being a professional, And practicing your pitch and practicing in the sales business. People say to me all the time, ah, Ryan, I can't do it with you. I can't role-play with my boss, but when I get in front of a customer, I'm great. Friends, if you can't do your shtick, your sales pitch, in front of people that like you, how do you expect to be a raging success when the crowd is watching, when others are watching, you're in front of new people? Practice. It's essential to your success in golf and the sales business. All right, the second P— practice, then planning. What is your plan? Are you going to work your plan? I think it's highly unlikely that Rory McIlroy or Bruce Kopka is going to turn to their caddy and say, eh, no plan today. Let's just get out there and swing the club and see where things land. Highly unlikely. Yet so many of us in the sales business, every day, do we have a plan? The answer is not really. We're pretty random. We kind of let things kind of fall where they may. If you're walking through your sales day and you're kind of like, huh, maybe I should prospect a little bit. Yeah, maybe you should have a plan of attack for your sales day, your sales week, your sales month, your sales quarter, your sales year. Every morning when you get up, do you have a plan in your mind of how that day is going to go and what it's going to look like? So being really, really good at practicing, having a plan and working some type of plan. And then the third is persistence. When things aren't going right on the golf course, are they just gonna say, you know what, I'm done, I'm just done for the day, and just walk away? Or when things aren't going well, are they gonna set their mind at ease? Are they gonna get theirself focused? And are they gonna be really persistent all the way through the 18th hole? To be persistent in golf is to be a success in golf. To be persistent in sales is to be a success in sales. sales. That's why I preach reaching out to folks when I'm prospecting every 3 business days and creating a pattern of persistence, because I've noticed that persistence produces positive profit. And friends, it's so important for us to be persistent and be successful in sales. So I hope you enjoy the Masters Golf Tournament this weekend. And it's just important for us to remember, if you're going to be a success in golf or you're going to be a success in sales, You need to practice. You need to have a plan. And then third and most importantly, you need to be persistent. Friends, I believe in you. Do you believe in yourself? You need all 3 of these things to be a raging success in sales, and I believe you can do it. Get out there and sell something this week and enjoy the Masters Golf Tournament.
