Ryan Dohrn argues print shouldn't be abandoned in marketing. A Dynamic Logic study found a 35% ROI increase when combining multiple media channels, and magazine ads can outperform primetime TV by 6 to 1. Magazine readers are major social network contributors.
Hi everybody, Ryan Dohrn here, internet consultant, and we're answering some questions that have been sent in to the BrainSwell Media website. Thanks so much. And I've got a question here from Steve. Steve is from Thousand Oaks, California. Thanks Steve for sending in your question. The question he has is, I'm putting together my marketing plan for next year and I'm just curious your thoughts and opinions, Ryan, on how important is print advertising to my overall campaign? Well, you know what's very interesting is that you may think that as the internet consultant that I might tell you that print is dead. And I'm here to tell you that I believe that it's not. As a matter of fact, there was a Dynamic Logic study done just last year that actually tells us that if you run in more medias than one, you actually can increase your return on investment from your advertising campaigns by as much as 35%. So what does that mean? If you're putting together a strategic marketing plan for next year, you want to include social media, You want to include internet advertising. If you're in a local market, you might want to include TV and radio, but you also definitely want to heavily consider print advertising. Why is that? Well, the Magazine Publishers of America has a handbook they put out each year, and it actually has some great statistics in it. Did you know that magazine readers are actually the largest contributor to social networks? Magazine readers and magazine ads outperform primetime television Almost 6 to 1 in some cases. Magazines are a vital part of most large-scale marketing plans. So don't ever think to yourself, wow, I'm gonna stick all my eggs in just the internet basket. The internet is awesome, the internet is great, but if you really want to see some great return on your investment, you need to stick with some traditional advertising mediums like advertising on television and advertising in magazines. I hope that was a good answer to your question. I know it's not what you expected from the internet guy. I'm internet consultant Ryan Dohrn, happy to answer your questions or be involved in the strategic marketing or internet strategy planning for your company. So thanks so much for taking a listen to this question. Maybe you have a question you'd like to send in, happy to answer it for you. Send it to ryan@brainswellmedia.com. Remember, I'd love to be your internet consultant and help your company, and of course our first 30 minutes together are always Absolutely my gift to you, free of charge. Thanks so much. Send in your questions and we'll get them answered, and we'll see you next time right here in the Internet Zone. Take care. Bye.
