Ryan Dohrn says prospects are drowning in repetitive sales emails and only scan them. Less than 6% read full emails while 78% scan. He pushes salespeople to constantly test new hooks, subject lines, layouts, send times, and visual elements like colors and bold text to break through.
Hey friends, Ryan Dohrn here, your sales coach. How you doing? You know, in the midst of COVID selling season here, whatever that means to you, a lot of times I feel like I'm doing the same thing day in and day out. And guess what? Your clients are feeling the same thing too. They're tired of hearing from salespeople saying the same thing in just a different way over and over again. So my encouragement to you is hashtag keep it fresh. Keep it fresh. Look for a new hook. Look for a new subject line. Look for a new way to lay out your emails. Send those emails at different times. Use different colors. I mean, don't make it all rainbowy, but just look for ways to be able to stand out from the crowd. Remember, friends, we're dealing with a lot of salespeople working from home, a lot of people that we're selling to working from home, and they're seeing hundreds if not thousands of emails every single day. A part of you keeping it fresh is recognizing that less than 6% of people actually read what you send them. Greater than 70-some, 78-some percent of people actually scan everything you send. So maybe bulleted lists, maybe bold a few things, do something different. But anything, anything is better than being stale. So hashtag keep it fresh, friends, and I think you'll be a raging success. All right, I'm Ryan Dohrn, your sales coach. Remember, if sales was easy, everybody'd be doing it, and they're not. So we're either crazy, which is possible, or you found a career that'll feed your family for a lifetime. Find out more about me and what I can do to help you and your team over at ryandohrn.com. All right, we'll see you next time.
