Statistics on Pricing Options | Ryan Dohrn - Sales Training Tips and Sales Advice

Hey friends and fans, Ryan Dohrn here, your Global Sales Coach. If you're watching us on YouTube, make sure you subscribe down below so you'll be alerted every time we add these new sales tips. All right, some fun stuff for you. 56% of the proposals that we studied here at BrainSwirl Media, 56%, that included 3 pricing options always closed more than those that only had 1 or 2 or more than 3 pricing options. So we have the opportunity I didn't do that myself. 1,200 pages of sales proposals. 56% of the sales proposals that included 3 pricing options closed way more than those that had 1 pricing option or more than 3 pricing options. Now, another fun fact is that in almost all cases, the client chose option number 2. So if there were 3 pricing options, they chose the middle option. And friends, that's okay. People say, hey, Ryan, aren't you leaving money on the table? No, I'm not. I'm not leaving money on the table. Not if I can get 56% of proposals to at least be considered or closed. That's why I'm a big fan of always including 3 pricing options. Now, I've heard it all before. I don't like the good, better, best. I don't like gold, silver, bronze. I don't like present, competitive, dominant. It's not about what you like. It's not about what I like. It's about what works. And if I can tell you based on 1,200 pages of proposals that you should always include 3 pricing options, I would take that one to the bank. I agree. My friends, never forget, if sales was easy, everybody would be doing it. And they're not. They used to say we're crazy. I'm not saying that anymore. I mean, we are, but I'm not going to say it anymore. But I'm going to say is, friends, this is a career that'll feed your family for a lifetime. All right. Love to come and speak at your sales conference. Reach out to me over at ryandohrn.com. D-O-H-R-N, ryandohrn.com. And we'll see you for more tips next week. Bye-bye.