Ryan Dohrn tells salespeople to stop sending generic check-in messages. Instead, every outreach should offer something concrete: a discount, a trend report, a bonus. Ask yourself why a prospect would actually reply.
Hey friends and fans, Ryan Dohrn here. We're talking sales strategy, and I want you to stop checking in with people. Just do it. Just stop. Stop checking in with people. Every day, if not a couple times a day, I get emails from folks that say, hey, checking in with you, Ryan. Just checking in. Friends, everyone does that. Every salespeople is checking in on people. You're better than that. We're better than that. So step up your sales game. Every interaction with a potential client needs to provide them some level of value. Whether it's a value that comes from offering them a discount, whether it's a value that comes from extending an offer to them, if it's a value that comes from a bonus, if it's a trend report you can share, every interaction needs to have some type of value. Think about this: what's the reason they should email you back? They're not going to email you back so you can meet your quota. They're going to email you back so you can meet your deadline. Always be asking yourself, What is the value this person will receive from me if they actually reply to that email? It's those type of questions that help us be more strategic and help us be a lot more successful out there in sales land. Hey, if you watch us on YouTube and these tips, be sure to subscribe down below, click the bell button so you'll be alerted, or join our email list over at ryandohrn.com. Love to come and razz up and motivate your sales team. Reach out to me and never forget, friends, if sales was easy, everybody'd be doing it. And they're not. We're not. You're not crazy, not at all. This is a great career that'll feed your family for a lifetime. All right, we'll see you next week.
