Ryan Dohrn explains brain loops, a psychological trigger where the brain seeks closure on incomplete information. He shows how to use this in email subject lines to boost engagement by making readers want to finish the thought.
All right, friends, now it's time for your listener questions, one of my favorite parts of the show. And this question comes in from Renee up in Minneapolis-St. Paul. Hey, Renee, I got a lot of friends up in the MSP area. Ryan, when it relates to subject lines, very often you talk about brain loops. Could you explain that again? I'm just not following you, and I think it seems to be pretty important because you talk about it a lot. So Renee, happy to answer that question. And so a brain loop is when somebody's brain hears something and then their brain wants the loop to be completed. So let me give you an example.
