Ryan Dohrn says the subject line that works best for him is a specific date like "May 29th" or "April 15th." Recipients recognize a missed appointment and open the email. Track what works in your CRM using tools like Reportive or Gmail's open-tracking features.
Questions this video answers
A specific date (e.g., “May 29th” or “April 15th”) placed in the subject line, with the body referencing that date, consistently yields high open rates.
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Hey friends, Ryan Dohrn here, your Global Sales Coach, and I am answering your listener questions sent into ryan@ryandohrn.com. All right, next question here from Dan in Tulsa. Dan's question is, Ryan, if you could identify one subject line that always works, what would that subject line be? So this is gonna be kind of a short tip, friends, uh, for this week. Dan, good question. What I like to do often is track my subject lines in my CRM. So you can use tools like Reportive and other tools in Gmail to see when somebody opens something. But I also look at my CRM and I try to identify subject lines that work. All right, your question, which works the best for me? Hands down, it's a date. So if I want to meet with somebody on May the 29th, which is my birthday by the way, wink wink, I'm going to say in the subject line, May 29th. The body of the email is going to reference May the 29th is when I want to meet. So, for example, if I look at my calendar here, if I'm going to meet with somebody on 4/15, as an example, then what I'm going to do is I'm going to put 4/15, or I'm going to put— what is that, April? I'm going to put April 15th in the subject line and then reference that in the body of the email. By far, probably gets me the best open rate. And I've got folks like Patty that have just emailed me here a few minutes ago that said, hey, that works almost every single time. Why does it work? Probably because people see the subject line and go, oh, what did I miss? So, just keep that in mind, Dan from Tulsa. All right, keep your listener questions coming to me, ryan@ryandohrn.com. Always happy to feature them here on LinkedIn, the podcast, and so much more. All right, friends, don't forget, if ad sales was easy, if sales was easy, everybody'd be doing it, and they're not. We know that. It's not an easy job. It's a hard job. But guess what, friends? It's a job that will feed your family for a lifetime. All right, friends, I'm Ryan Dohrn. Check out more about what I can do for you and for your company. over at ryandohrn.com. All right, we'll see you next time.
