Ryan DohrnPresident/Founder, Brain Swell Media · Keynote Speaker - Emmy Winner - Billion Dollar Sales Coach - Niche Media Conference Owner - Media Revenue Strategist

Success Stories: Answering Objections for Business Growth

10 Jun 2025 · 1 min

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In this brief sales training segment, the speaker advocates for the classic "Feel, Felt, Found" objection‑handling framework and argues that pairing it with concrete success stories dramatically improves how prospects receive your message. Using Company ABC as a quick case study, the speaker illustrates that when a prospect’s concern is met with empathy (feel), a relatable experience (felt), and a proven outcome (found), the prospect is more likely to be persuaded than when the salesperson simply counters with raw facts. The overall message is that storytelling—especially success stories—creates a more receptive environment and accelerates business growth.

Chapters

I understand how you feel. Company ABC, whatever it is, felt the exact same way. Here's what they found out after working with us for a few months. Feel, Felt, Found is old school as ever, but friends, I like the OG side of the business because there's some things that we really can use to our advantage. Feel, Felt, Found maximizes or accentuates success stories, and when you utilize success stories to answer objections, You're going to be heard and received so much better, Wanda and everybody else, than when you try to fight somebody with facts.