When cold texting a prospect, reference your previous voicemail or email first. Say something like "I know this is out of left field" and explain that your calls and emails didn't land, so you're trying text instead. It makes the message feel less random.
nothing wrong with texting folks, but I think you should say in the text, hey, left you a voicemail, sent an email, thought I would text, so that it's not just coming completely out of the blue, completely out of left field. Or someone told me recently, if you're going to text somebody out of left field, just say, hey, sorry for a text out of left field, tried to call and email you, hadn't heard back, thought maybe a text would be more effective. So I feel like texting is a part of the total sales process
