A sales trainer breaks down the Rule of Three: three-word subject lines, three-sentence emails, contact every three business days. Research shows it takes five touches to reach a new customer, and structure beats randomness.
Hey friends and fans, if you know me, you know that I'm a big fan of the rule of 3. It's just a part of nature. So why am I going to suggest to you 5 outreaches to be successful in sales? Because I also believe that math is one of the things that a lot of salespeople just overlook. All right, so don't forget, 3 words in your subject line, 3 sentences max, reach out every 3 business days. But friends, what I have found is Statistically, it's going to take 5 attempts to break through with a new customer. That first attempt, like, who is this person? Delete. That second attempt, oh, here they are, they're back again, but they'll go away. The third attempt, now they're back in my inbox again, are they relevant to me? The fourth attempt, okay, well, they're relevant to me and they're certainly not giving up. And then comes that fifth attempt, okay, this is a professional in sales, I might want to give them just a couple of seconds of my time or just Just tell them to go jump in the lake, whatever the circumstance is. Friends, there's so many strategies and fundamentals in the sales business, but here's what happens. When we get frustrated or we don't know where the day is going or whatever, we tend to get pretty darn random. Remember folks, structure works. Those children with a schedule typically end up getting in a lot less trouble, just like all of us. Remember, friends, 5 attempts to get through to new customers. Don't give up because if this job was easy, everybody would be doing it and they're not, friends. This is a great job. It'll feed your family for a lifetime. Get out there and sell something. Make us all proud.
