Ryan Dohrn picks three AI tools for sales: ChatGPT for email polish and subject lines, his custom bot ryandohrn.ai for templates and objection responses, and Perplexity.ai Pro for company research. He warns that AI should augment salespeople, not replace them, and works best with a clear goal.
What's going on, friends and fans? Ryan Dohrn here, your friendly neighborhood sales coach, answering your listener questions sent in to ryan@ryandohrn.com. Keep those questions coming. Love to get all of your questions like this one right here from Beverly in Utah. Beverly writes, hey Ryan, I'm confused with all the AI tools that are out there. Should I be using ChatGPT or what? I'm just really confused as to how this all impacts my sales process? Any help is appreciated. So Beverly from Utah, great question because AI is pretty new to most of us. So there's 3 main ways that I use AI in my sales process. Now, first folks, just never forget, I don't think that AI is going to replace us as salespeople, but I think it can be a very big help because typically humans buy from humans. People buy from people. All right, so I think each AI tool has different impacts on your total sales Process, Beverly. So the first, I use ChatGPT typically for grammar and spelling and variety and structure. So a lot of times I'll reach out to a prospect and then I've not heard back, and so I'm gonna go reach out again, but I need to vary up. I need to provide some variety in the emails that I'm writing. So what I might do is take the previous email, put it into ChatGPT and say, hey, could you give me another version of this email? And then ChatGPT will check your grammar, your spelling, and give you potentially another version. You could also then say, please suggest using best practices some common subject lines that I may want to use as a part of my process. So I like to use ChatGPT for grammar and cleanup and variety and subject line suggestions and things like that. Now, you might be thinking, well, what could I do from a prospecting perspective? Well, if you're in the media business where I spend a lot of my time, one of the things you could do is I've got a bot that you can use as well. So if you go to ryandorn.ai, so ryandorn.ai, there's going to be a couple of bots there that will help you write prospecting emails as well as answer or give you rebuttals to the most common objections that are out there. So during the prospecting process I've taken the time to put all of my subject lines and template formats into ryandohrn.ai, so you can go and check that out. And of course, you can use it just like everything else. You can use it every day for free to a certain point of time. All right, ChatGPT for grammar, spelling, variety. ryandohrn.ai— and I know that's glorious, blameless self-promotion, I get it— ryandohrn.ai if you'd like some help on prospecting emails. Now, the next tool that I use a lot in AI is a tool called perplexity.ai. So just Google it, perplexity.ai. Now, what that tool does, it allows me to be able to go and do lots and lots of deep dives on company research. Now, I pay for the pro version. It costs, say, $20 a month, but perplexity.ai is something that I use for deep dives on research of customers, finding out their timeline, who's their marketing director, their CEO. I like to ask it what's the most common naming format that's used out there for this particular company or .com name. So many different pieces that you can pull from a research perspective. And friends, that's just a few of the tools that are out there. So what you might want to do is Google great sales AI tools, but those are the 3 that I use on a regular basis, Beverly. As a part of my total process. Now, can AI be a waste of time? I mean, it can if you don't have a reason to use it, if you don't have a purpose behind it. So Beverly, everybody that's a fan or a friend out there, make sure you use AI for a purpose. Don't just use it just to use it. Use it as a purposeful, driven tool that will hopefully help you close more deals and get further down the total sales process road. Keep those questions coming. Ryan Dorn, ryan@ryandorn.com. Love to train your team, love to come to your office, love to inspire your group at your national sales meeting. I do it all the time. Reach out to me over at ryandorn.com. Never forget, friends, if sales was easy, everybody'd be doing it, and they're not. You're not crazy. This is a great career. It'll feed your family for a lifetime. So get out there and use some of those AI tools and make your sales life even more streamlined and better. We'll see you next time.
