Ryan Dohrn shows sales pros four AI prompt templates that work: summarize content from URLs or documents, research sales angles in PDFs and links, generate prospect lists in Excel, and strategize email timing or decisions. He argues paid AI services deliver better results and emphasizes tailoring prompts to your own voice.
Hey friends, Billion Dollar Sales Coach Ryan Dohrn here, and today we're talking about the most used AI prompts out there in the sales business. Now, whether you're using ChatGPT Pro or you're using Perplexity.ai Pro, you are going to find that if you pay the $20 a month, friends, you're just going to get better results from any of these AI programs or platforms that you're using. I use those 2 primarily. All right, what is a prompt? A prompt is something you type into the prompt box inside of that platform. And then after you type in the prompt, you type in more information to utilize the prompt. So let me give you a couple of examples. Summarize this colon. So in the prompt box, you type summarize this colon. You can then put in a URL of a web address depending on what you're using, what platform you're using. You can paste in an e-newsletter. You can paste in a link to a newsletter. You can upload an MS Word file. I mean, you can say summarize this colon Ryan Dohrn's book. Selling Forward, and it'll go and take the text and summarize it for you. Now, that doesn't necessarily always apply to sales, so let's talk about some sales prompts that I use on a real regular basis. One that I like is research this. So I'll type research this colon, I can put in a web address, I can upload literature, PDFs, and information. All the bots will read those PDFs for you. I mean, there's so much research then can potentially be done. Now, sometimes what I also need to do when I'm researching this, I'll say research this colon, it's a great prompt, and say, listen, I'm in the sales business. I'm looking for research information related to sales. Now, I do a lot of digital marketing and solution selling. So what I like to do is say, hey, I'm in the business of selling marketing solutions. I tend not to be an overly professional person. I tend to be professional, but I tend to be a little funny and a little light and things like that. It will help you write in your own voice. The more that you feed it. Okay, so research this is a good one. Summarize this, I shared that. Prospect this. Now you have to teach it how to prospect. So what I do is I do prospect this is a prompt that I'm going to use often. It's my prompt and you tell it what you want to get back from it. So if you want an Excel file output, if you want lists of people's names, if you want email formats to be used, all of those different kinds of things can work as it relates to that prompt. Now, strategize this is a little bit different. Strategize this is where I can type in something that I want to strategize about. For example, today, and I'm going to talk about it in one of the other upcoming videos, I did strategize this colon proper times of day today in 2025 to send emails to those companies in service businesses. Best time of day to send emails to lawyers, to doctors. I mean, anything that you want to strategize about. Now, you could strategize about having plastic surgery. You could strategize about buying your house, selling your house. There's all kinds of different things that are available to you. Friends, AI is not a trend, and it's not going away. It's just a matter of what are you going to do to harness the power to be able to benefit your personal life and your sales life as well. Never forget, if sales was easy, everybody'd be doing it, and they're not, friends. We're not crazy. This is a great career. It'll feed your family for a lifetime.
