In this video, sales coach Ryan Dohrn explains how he uses ChatGPT Pro and Perplexity.ai with a "strategize this" prompt to refine his outreach to marketing directors at medical device companies. The AI tools suggested that the traditional 4 p.m. prospecting slot is now less effective due to remote‑work schedules, prompting Ryan to shift his calling window to 3:15‑3:30 p.m. for better connect rates. He shares the reasoning behind the timing change, emphasizes the importance of continuously tweaking sales tactics, and delivers a motivational reminder that sales is a challenging but rewarding career. He concludes by encouraging viewers to apply the new prospecting block and keep evolving their sales approach.
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What's going on, friends? Billion Dollar Sales Coach Ryan Dohrn here. Hope you're having a great week out there in sales land. I just recently spent some time with ChatGPT Pro and Perplexity.ai, and I used the prompt strategize this. So I typed in the prompt box strategize this colon, and I'm working on a sales project right now where I'm reaching out to marketing directors of medical device companies. And so what I did is I asked ChatGPT and Perplexity to strategize with me about the best times and tones to use with marketing directors inside of the medical device business. And what it did is it gave me all kinds of new information. Now, one of the things that ChatGPT recognized that also I've recognized as a salesperson is I used to prospect at, say, you know, 11, 11:15, and 4, 4:15. My thought was prospect at 11, because people don't book meetings at 11, because they don't want to interrupt going to lunch. It works, still works to this day. But I was prospecting at 4 o'clock, 4:15, knowing that people wouldn't book meetings before going home at the end of the day at 5. Well, now that everybody's working remote, I think what we're learning is that 4 o'clock is the new 5. And so, no offense to all you that are closing down the shop at 4 o'clock. So I'm actually shifting based on the strategize this prompt and my work with ChatGPT. I'm now going to be shifting to about a 3:15, 3:30 afternoon prospecting block because I found that I'm going to get a little bit better results at that time because people are now cutting out, say, around 4 o'clock. So they're not booking meetings, say, at 3:15 or 3:30. And then I'll report back and tell you how it goes for me. I just think it's important, friends, for us also to always be thinking about What can we do to change up our sales life? If we keep doing the same things, expect a different result. That is the classic definition of insanity, and we don't want to be reinventing insanity here in our sales lives. And friends, never forget, I mean, if sales was easy, everybody'd be doing it, and they're not. We're not crazy. I used to say that we're crazy to be doing this job. We're not crazy, friends. This is a great career. It's going to feed your family for a lifetime. All right, we'll see you next time. Get out there and sell something. Make us all proud, would you?
