Ryan DohrnPresident/Founder, Brain Swell Media · Keynote Speaker - Emmy Winner - Billion Dollar Sales Coach - Niche Media Conference Owner - Media Revenue Strategist

Unlock Brain Loops: The Power of Your Subject Lines #shorts

30 Sept 2026 · 0 min

Watch on YouTube

0:28

In this YouTube short, Ryan Dohrn explains the concept of "brain loops" as a psychological trigger in email subject lines. He illustrates how vague subject lines like "Your advice?" prompt the recipient's brain to wonder what advice is needed, creating curiosity. He then shares his preferred strategy of using concrete, date‑based subject lines—e.g., "July 30th?"—which generate a loop that compels the reader to open the email to resolve the implied question. The advice emphasizes leveraging specific dates to spark interest and increase response rates.

The exact same thing, friends, applies to subject lines, and I mentioned it just a smidge earlier here in the show. So if somebody was to say a subject line that says, your advice? It makes somebody's brain go, what do you want my advice on? Now, as a lot of you know, my favorite subject lines are dates. So if I wanted to meet with somebody, say on July 30th, the subject line would be July 30th? See, that drives a brain loop.