Ryan Dohrn breaks down his Power of 3 prospecting rule: reach out every three business days, use three-word subject lines, and keep emails to three sentences. He argues the number three is culturally powerful and makes outreach more disciplined and memorable.
Moving on to your prospecting tip of the week. A lot of you know, and I talk about it on the show and in my blog and all those kind of things, I'm a big fan of the power of 3. And the number 3 is a really strong power, or the most powerful number in the Chinese language. I try to prospect every 3 business days. I use 3 words in my subject lines, 3 sentences max. I'm the oldest of 3 kids. I mean, I mean, all kinds of different stuff— Father, Son, Holy Ghost, Goldilocks and the 3 Bears.
