Ryan Dohrn explains why your LinkedIn profile photo and About section matter for sales. He pushes you to be authentic, write like a person not a resume, and use LinkedIn to start conversations, not just list credentials.
Hey friends, Ryan Dohrn here, your global sales coach, and this is your sales training tip of the week. You need to get your LinkedIn profile updated. So unbelievably important. Were you aware that 78-some-odd percent of people that you're going to meet within a meeting will look you up on LinkedIn prior to that meeting? It's a really, really large number. And friends, when you think about it, some of you, you've got some pictures from like high school prom Some of you have glamour shots that was taken at the mall about 20 years ago. You need to get in there and get those pictures updated. Hey, I know one of you that's a friend of mine. Hey, you don't even have a mustache anymore. As a matter of fact, you don't even have any hair. Update your picture. One of the most important pieces though is to update the section that's about you. Be authentic and don't write it like a resume. Tell people who you are. Do you love coffee like me? Do you love to travel like me? Do you love dogs and puppies? Like me, take that About section and don't make it a resume builder. Instead, make it a glimpse into who you are as a person. And I feel like that authenticity is really going to translate to people. Well, go look at mine right now. What does it say? I love my job, and I do. I love my job. I love coffee. I love cult classic movies. I love college football and so many exciting things. I want people to know who I am. before that meeting. The other thing is, it's a great conversation starter as well. Get that LinkedIn profile updated. Become a rock star on LinkedIn. I think you'll find it to be one of the best sales tools that's out there. I'm Ryan Dohrn, your Global Sales Coach. Remember, friends, if sales was easy, everybody'd be doing it, and they're not. So we're either crazy, which is possible, or we found careers that'll feed our families for a lifetime. Learn more about me and what I can do to help you, your company, your firm, whatever, over at ryandohrn.com. D-O-H. All right, friends, we'll see you out on the street.
