Ryan Dohrn explains why search engines favor video content: it takes effort to create, so it's usually relevant and informative. When everything else is equal, videos can be the thing that ranks your site higher than competitors.
Hi, I'm Ryan Dohrn, president and founder of BrainSwell Media. I want to talk a little bit today about videos as a vital part of your SEO campaign. I truly firmly believe that you can see me today on a video here on YouTube. I'm telling you that the search bots love videos. And a lot of times people say, Ryan, why do you think that is? Videos take time to create. Videos that are tagged correctly typically contain quality information about a particular topic. I really believe in the various algorithms that are written that drive the likes of Google and beyond, that they truly put an intrinsic value upon all that video content. I think they recognize that if people take the time to make videos about a particular topic, typically those videos are relevant and contain great information. Here's something you need to remember: all things created equal, if you have a website and your competitor has a website In the end, if everything is equal, the Googlebot is looking for differentiating factors, things that make you different. Well, if you have videos, that may just be the thing that sets you apart. I'm Ryan Dohrn, president and founder of BrainSwirl Media. We'll see you next time as we talk more about search engine optimization.
