Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Accelerating Demand: Not Just a Sales Objective. An Organization Wide Effort with CRO Wiz

13 Jun 2023 · 1 min

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0:33

The video (hosted/created by Jason M. Lemkin) argues that creating and recognizing demand is an organization-wide responsibility, not just a sales function. It emphasizes the pivotal transition from initial customers (the first 10) to scaling demand (the first thousand), and recommends making demand acceleration a top company objective by aligning product roadmaps, feature priorities, and marketing approaches.

Chapters

It was the fact that there was so much more demand to be created in a very short period of time that was compelling. The point is, what do you learn from the first 10 to go to a thousand even faster? And so I always think about this pivotal juncture where of course there's demand, but how do you create more of it and how do you recognize it? And that's not a sales led effort just for everybody is listening. That's an organizational effort that means adjusting roadmaps and feature function and product direction and marketing approach. That for me should be a company objective number one at all times.