Jason M. Lemkin and others discuss how AI is reshaping security, marketing, and corporate strategy. A two-person startup scaled a GLP-1 business to $1.8 billion using AI-driven marketing and deepfakes. Meanwhile, Oracle laid off 20,000 to 30,000 employees via email, and AI-powered cyberattacks are becoming 24/7 autonomous threats.
Now AI will find it in seconds, right, on the internet. And it will use every possible way to penetrate that, to steal the data, to create malicious acts, everything that is possible on the face of the Earth that can be delivered with software. Maybe there's nothing we can do. But I don't think— I think we've all underinvested in the attacks to come.
It used to be hacker farms of people in fill in the blanks, the Philippines, Russia. Now it's going to be hacker farms of AI agents cranking 24/7. It's gonna be miserable. Guys, you can choose one more.
Okay. Jason, Rory doesn't feel like choosing, so he's delegated it to you. Absolutely. Okay. There's the GLP-1, two company. Again, for people who use this as their like news on tech, a two-person company who uses AI intelligently scaled to $1.8 billion in revenue selling GLP-1s. Interesting. A lot to unpack there. Wix buying back 31.6% of its shares given its low stock price. Oracle getting rid of 20,000 to 30,000 employees via a 6 a.m. email. Jason, any that stand out, baby?
Obviously, at some level, people are so excited about the one or two person billion dollar company. Facts were glossed over, points were missed and all that, right? Oversimplified. And they used deepfakes. They made representations about doctors they shouldn't. They did all the wrong things. They did all the crappy affiliate marketing stuff people have been doing for 20 years. And they did it at scale with AI and built a big business on it. Right? I get it. But what is interesting about it is if you— let's not overglamorize this company that maybe is at the edge of fraud in many ways in its marketing tactics. The fact that they could use AI to scale this with 2 people and maybe some consultants and stuff on the side, it is— we are seeing the future. Why? And AI is completely changing marketing. Marketing has not gone away. Dario and Sam— to Rory's point, Dario and Sam are everywhere because marketing matters as much much now as ever. And this is a different version of how marketing is changing. And if you don't adapt, right, maybe buying TBM is a bad idea, but you gotta adapt to the new world of marketing when, and, and, and, and you know, there's a lot of, there's a number of startups that have tried to automate all this marketing at scale with AI. Most of 'em are terrible, right?
